From July 2023, BT Sport will be rebranded as TNT Sports, just in time for the start of the 2023/2024 football season. Until then, fans can continue to enjoy BT Sport on all of its channels and platforms as they do today.
This follows last years agreement between the BT Group and Warner Bros. Discovery which resulted in a 50:50 Joint Venture company merging BT Sport and Eurosport together under one roof.
On forming, the Joint Venture announced plans to combine BT Sport and Eurosport UK, bringing together one of the most extensive line-ups of live sports coverage for fans in the UK & Ireland - including the Olympic Games, the Premier League, UEFA Champions League, UEFA Europa League, Premiership Rugby, MotoGP, UFC, Boxing, WWE, tennis Grand Slams, cycling Grand Tours and the winter sports season. Eurosport (U.K & Ireland only) will become part of this new brand at some time in the future.
BT have given no indication of any price changes for existing customers, stating customers should just see a channel name change, although this doesn’t rule them out completely in the future.
The biggest change will be the BT Sport app, which will be replaced with the Discovery+ app. BT Sport subscribers already enjoy complimentary access to Discovery+ which includes Eurosport’s streaming offer and wide range of entertainment programming.
Today is another important step towards the launch of a simpler and even more compelling offering for sports fans in the U.K & Ireland. The TNT Sports name is already synonymous with premium live sport in a number of countries around the world and a further sign of the global scale and expertise that Warner Bros. Discovery brings to its partnership with BT.
While Warner Bros. Discovery is excited to contribute its global scale and capabilities, together with its growing portfolio of premium entertainment, we are also determined to ensure we don't compromise on the inimitable, local style that is at the heart of the way BT Sport has connected with fans over the past decade. Remaining authentically local will remain key to our success.
We’re delighted with the progress being made on the joint venture. This change marks the next logical step for BT Sport as well as the broader transformation of our Consumer business. Once launched this will become a hugely exciting new premium sports offering for customers in the UK and Ireland.
TNT Sports will have a dedicated brand for the U.K & Ireland that reflects the fan-first approach for which BT Sport has become renowned.
The name already has an association with premium live sport in other countries as part of Warner Bros. Discovery’s family of brands. This includes being home to top-level domestic and European football in a number of countries in Latin America, while live sport has been a staple on the TNT network in the U.S, including the NBA, NHL and NCAA.